This commercial, featuring Kyle from Time Warner Cable that airs in the LA area really unsettles me every time I see it. It's seems abundantly clear that Kyle is gay and I while I must say I am happy to see a gay guy in a commercial and hope to see more, something about Kyle irks me. When I thought about this, I felt bad, like his gay enthusiasm was too much for me. But I soon realised that that's not it. I love lots of gays like Tim Gunn, Christian Siriano or course, Richard Simmons.
So what is it about this commercial that irks me?
The ridiculousness of the Magic Bullet infomercial is a source of entertainment in its own right, not to be confused with any real attempt to trick the viewer into thinking this isn't a piece of shit.
While it's just a part of nature that some people are gay, I don't think I have evolved enough to handle the booster shot of the sales pitch to the existing flamboyancy. A family of two mums arguing about the kids blowing out the phone bill, or dad 1 whipping up a last minute meal with Campbell's Cream of Mushroom soup just before dad 2 gets home is just fine. I just can't take them lying to me about how great Time Warner Cable is. Shit, maybe it's just that it's Time Warner Cable. I KNOW I would love Kyle in an infomercial, coming to thing of it... Somebody hire that kid!